Package Designs
Western Family Foods is a private label food procurement company that caters to value and quality-conscious consumers with a wide array of products. Under the names Western Family Foods and Shurfine, packages must compete with national brand equivalents on the supermarket shelf without an appearance of high cost. I worked as lead designer on these projects and directed Photographers and Illustrators.
Photographs by Edward Gowans and Welch Studios. Food Styling by Ellen Jackson and Rebecca Robinson. Final illustrations in collaboration with Karen Park, Suzanne Hughes, and John Schreiner.