Western Family Foods Quality Assurance
Brochure
Western Family Foods is a Private Label food procurement company that takes pride in the quality of its products and their ability to compete with National Brands. The Quality Assurance program is important to this mission, but the existing informational brochure is dated and dry. Fun illustrations update the look of the brochure and add a personal perspective on the company and their practices.
1. Final folded brochure 2. Old brochure 3. Initial sketched concept 4. Revised sketched concept 5. Initial digital concept, given to Illustrator 6. Final brochure inside 7. Final brochure outside
Final Illustrations by Karen Park.